In this months edition of the Learning Technologies UK e-Magazine, issue 4, there is an excellent article by Tom Moore of Litmos Heroes.
Litmos Heroes and On Track Learning have something in common – we are on a quest to eradicate boring e-learning.
Here is an extract of Tom’s article:-
Did you know that video dominates your learners’ online activity outside of work? And that video duration has a major impact on the engagement of those viewers? The longer a video drags on, the lower its audience engagement, which is to be expected. However, what we find interesting is that videos under 1 minute still enjoy 80% viewer retention up to the 30-second mark, while videos 2-3 minutes in length still enjoy 60% retention.
This means your learners’ decision about how much of your training video they watch, is based on how long they think it will take to get the gist of it. Therefore, you don’t have to overload your production queue with short videos that compromise on learning retention and outcomes. No. It’s about quality.
In other words, 100% viewer retention is not the goal. Neither is virality. The goal is engagement from your target viewer, your learner. Still not convinced? Here’s ten reasons why video is one bandwagon you should jump on:
- Online video accounted for 74% of all web traffic last year.That’s three quarters of all web activity. Training cannot be impervious to the video adoption revolution. Hop aboard!
- 90% of information understood by the brain is visual, implying that video is more effective at conveying information and boosting memory recall (in other words, great for training).
- 78% of people watch videos online every week, with 55% watching every single day. Your learners are comfortable using video and likely already expect to see it in the workplace.
- The brain processes visual information 60,000 times faster and more effectively than text, capturing learners’ attention and holding it for longer.
- More video content is uploaded to the web in one single month than TV has created in three decades – folks really do love a video.
- 75% of business executives watch work related videos at least weekly – they’re already doing it without your involvement.
- 59% of senior executives agree that if both text and video are available on the same topic, they prefer
- 54% of senior executives share work-related videos with colleagues at least weekly.
- Video training is often much shorter than traditional training courses (like, five minutes vs fifty). This keeps learning bite-sized, consumable and maximises the short attention spans of your learners.
- The management and engineering consultancy Mott MacDonald used video training and increased engagement by 346%. (Yes really! Even we were impressed.) We know this isn’t quite an unbiased statistic (as they’re a client) but it’s true.
Organisations are seeing a huge impact on completions and engagement after including bite-sized videos into their training programmes.
We create videos. We create Interactive Videos, so the employee can access real time resources, view live web pages, link to You Tube clips, express their opinion, and more.
They do this whilst learning at their own pace in a format that, as Tom has highlighted, they love to use.
Develop learning outcomes linked to business goals, decide how you will measure it and start using video now to achieve faster and longer lasting results.